Summary

The project is for redesigning a package for the Warby Parker brand, which offers stylish glasses at reasonable costs. This brand has a good cause. They will donate additional pairs to a person in need when someone purchase one of their glasses. Their target audience for the brand is women and men from the age of 18-30. The illustration on the package is showing two females wearing connected glasses for highlighting the good cause. The package design was chosen to be easy and simple. The color of package is blue and orange matching the brand colors. I use the Proxima Nova fonts which is the brand font. Additionally, I wrote "Buy a Pair, Give a Pair" on the front of the package to promote the good cause of the brand.

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