Summary

Roll is a American bakery that cooks and makes baked goods. The bakery is specialized in preparing fresh and daily baked products to customers. The bakery has a positive vibe. The bakery's targeted audience are university students from 19-21 who are looking for breakfast in the morning. They care about how the food is well served and suit the temperatures and live in Saudi Arabia. As for the logo, the idea was inspired by American baked goods that are flexible and stretchy. Also, the letter "O" is placed on an oblique angle to convey a sense of flexibility to the real baked goods. The visual elements are inspired by the most important bakery items of American cuisine, which are donuts, cookies and cake decorations. As for the colors, colors  were used that convey senses of positivity and energy.

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